Leadership

Ana Novorojdin

Senior Vice President of Operations

Ana is passionate and inspirational about ensuring Payall users have an exceptional experience and that our services deliver on our commitment to solve problems in ways others don't or can't. From collaborating with business customers regarding their forecasts and ensuring sufficient resource capacity is available or scheduled, to using the enhanced information dynamics of the Payall platform regarding user activity and transactions and our next generation fraud mitigation tools and account security protocols -- Ana's team delivers exceptional results by using information and planning accordingly. 

She leads all operational activities including user enrollment and boarding, compliance activities, user support for businesses and individuals, third party relationships, financial services including funding and settlement, and maintaining the product roadmap by embracing user feedback and, along with her executive partners, integrating ideas that Payall believes will improve and enhance the value proposition. 

While we've developed and refined our procedures to support our commitment to delight users, Ana and her team also embrace a simple, but powerful, idea when confronted with difficulties -- "think, use common sense" and allow this to guide them in taking the necessary steps to overcome encountered difficulties. 

Ana has extensive experience in FinTech and was previously the Project Manager of Paynet, Moldova's first eWallet & Loyalty Program delivered via mobile devices, enhanced POS and web. She joined Paynet at their founding and was instrumental in leading not only the development team for mobile, web and POS product development -- but business analysis, product design, creative professionals, user interface experts, and compliance to ensure all eMoney regulations were followed. 

Prior to Paynet, for more than a decade, Ana worked in various management positions in banking and was Deputy Head of the Bank Department of a leading Moldovan bank where she was credited with guiding the design and development of new product innovations, as well as overseeing all aspects of business operations in the areas of banking, cards and payments. 

Ana worked closely with every department of the bank as well as the National Bank, Visa, Mastercard and other partners throughout her career -- she's an expert on banking, payments and operational excellence. 

At Payall, Ana is an inspirational executive not only because of her extensive experience, but her commitment to coaching and mentoring, objective use of information in decision making, attention to detail -- every detail, and unwavering passion to delight users with the best product and services, supported by a team of well-trained associates who share her passion for excellence.

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