Marketing & Communication Director
Nicoleta is the motivated force behind Payall's UX/UI, digital marketing and sales support team ensuring quality product overview and design, goal-oriented messaging and tangible results for the company. From working on product roadmaps, to supporting sales and overseeing the creation and implementation of digital marketing strategies, Nicoleta executes on all of these to support Payall's endeavors and make ideas come to life for clients.
Nicoleta's experience in the FinTech industry started when she was an asset in launching Paynet, Moldova's first regulated first eWallet & Loyalty Program delivered via mobile devices, enhanced POS, where she contributed to product definition, oversaw the implementation of the UX & UI's for web and mobile apps, along with managing the product's market launch. An integral part of the project was developing a loyalty system from scratch and a solution for merchants to pay and get paid, together with Ana Novorojdin.
While Nicoleta originally started her career in journalism, her innate passion for communications built an extensive background in digital marketing within the tourism, fashion and foreign social development industries where she worked and consulted on several projects with prominent brands. It was there that she developed her skills in Copywriting, Proofreading, Social Media Marketing & Planning, Social Research, Strategic Planning and Event Management before taking on her own team at Payall.
Now at Payall, Nicoleta's self-starter nature and passion for the industry and building the best product experiences for both businesses and individuals ensures results, from thoughtful communication between clients and users alike, as well as delivering fast-paced results from marketing initiatives, and assist Payall's sales team to the fullest. She uses her keen eye for design and innate curiosity to keep a driven team to constantly find new solutions to the everyday challenges the FinTech industry proposes.
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